Schema & Entity Optimisation
Schema & Entity Optimisation helps remove guesswork by making your business information explicit and structured, so search engines and AI systems can interpret it accurately. This is one of the most important foundations for AI visibility because it improves understanding, consistency, and trust. AI-powered search tools don’t just look at keywords.
What Is Schema Markup?
Schema is structured data added to your website that helps search engines understand your content.
It doesn’t change how your website looks.
It improves how your website is interpreted.
Schema can help clarify:
- Your organisation details
- Services you provide
- Locations and service areas
- Contact information
- FAQs and supporting content
When implemented properly, schema strengthens clarity for both traditional search and AI-driven search.
What Are “Entities” and Why Do They Matter?
Traditional SEO is largely about keywords, backlinks, and rankings. AI search works differently.
AI systems look for:
- Clear business identity and services
- Structured, machine-readable information
- Consistent signals across your website
- Authoritative, well-explained content that answers real questions
- Logical internal structure that shows expertise and relevance
AI Search Optimisation is the process of aligning your website with how AI models interpret and retrieve information, so your business can appear in AI-generated answers, recommendations, and summaries — not just blue links.
What This Service Includes
Schema & Entity Optimisation typically includes:
- Review of current entity signals across the website
- Identification of missing or inconsistent entity information
- Schema implementation aligned with your business and services, such as:
- Organisation schema
- Service schema
- Key entity relationships
- Alignment of business details across key pages (where relevant)
- Validation and quality checks to ensure correct implementation
The goal is to create clear, consistent, machine-readable signals that support accurate AI understanding.
What This Service Does Not Include
To keep expectations clear, this service does not include:
- A full website redesign
- Large-scale content writing
- Paid advertising campaigns
- Guaranteed AI mentions or rankings
This service improves understanding and eligibility outcomes depend on multiple external factors.
Who This Service Is For
Schema & Entity Optimisation is especially valuable for businesses that:
- Offer multiple services and need clearer service definition
- Want to improve AI search visibility without relying on rankings alone
- Have a website that “looks good” but lacks clear structure underneath
- Want a stronger foundation before creating AI answer content
It’s ideal for service-based businesses where trust and clarity matter.
How This Fits With Other Services
Schema & Entity Optimisation works best when paired with:
- AI-Optimised Website Structure (clear hierarchy and linking)
- AI Search Foundation (technical implementation)
- AI Answer Content (content that benefits from stronger entity clarity)
Schema strengthens how AI systems interpret everything else on the site.
Our Pricing Packages
AI Visibility Check
Overview: A simple first step to understand how AI sees your website with Zero Commitment
FREE
A quick, high-level check to identify whether AI can clearly understand your website and services.
What you get
- Brief review of AI visibility signals
- Identification of obvious clarity or structure issues
- Direction on whether deeper analysis is worthwhile
What this is not
- No written report
- No detailed analysis
- No implementation or recommendations
Ideal if you want an initial sense of how AI sees your website before deciding on next steps.
AI Visibility Starter
Entry: For small businesses looking to understand how AI search currently sees their website.
$1195
One Time Upfront Payment
AI Website Readiness Audit Includes
- Deep structural review
- Service clarity analysis
- Entity & schema gap analysis
- Content interpretability review
- Internal linking & hierarchy review
- Written AI Readiness Report
- Prioritised recommendations
- Defined next steps
- What to fix first and Why
- Recommended approach & process
- What to address later
This package is ideal if you want clarity before committing to implementation. It provides a detailed understanding of how AI sees your website & a clear path forward, with the option to move into optimisation later if it makes sense.
AI Search Foundation
Intermediate: For businesses ready to take practical steps to improve AI search visibility.
$4,550
One Time Upfront Payment
AI Search Optimisation Includes
Everything in AI Visibility Starter, plus:
- llms.txt setup
- Schema markup implementation
- FAQ creation + FAQ schema
- AI-optimised meta titles and descriptions
- XML sitemap and crawl structure refinement
- Internal linking improvements
- Service page structure refinement
- Content hierarchy cleanup
- Entity alignment across key pages
- AI visibility consistency improvements
- Implementation QA and validation
This is not a generic SEO cleanup. It is the technical and structural foundation required for AI Search Optimisation.
AI Visibility Growth
Advanced: For businesses focused on long-term AI visibility and authority.
$1,950
Ongoing Monthly Payment
(Min 3 months – Rolling 30days)
Monthly Growth Includes
- Ongoing AI Answer Content (monthly)
- Expansion of service & topical authority
- Entity reinforcement across content
- Internal linking & content refinement
- Quarterly AI visibility strategy review
- Monitoring of emerging AI search patterns
AI Visibility Growth is designed for businesses that want to build and maintain long-term visibility in AI-driven search, rather than treating optimisation as a single project.
*AI Search Foundation required before commencing AI Visibility Growth. Once qualfied we will formally offer you this service.
Frequently Asked Questions
What is schema and why does it matter for AI search?
Schema is structured data that helps search engines and AI tools interpret your website correctly. It clarifies key details about your business and services so AI systems don’t need to guess.
Will schema markup improve my Google rankings?
Schema can support search visibility by improving clarity and eligibility for enhanced results, but it does not guarantee ranking improvements on its own. Its biggest value is improving interpretation and consistency.
Does schema change how my website looks?
No. Schema is added behind the scenes. It does not affect your website design or layout.
Is schema a one-time setup?
In many cases, core schema can be implemented once and maintained. However, it should be reviewed if you add services, restructure pages, or change important business information.
Is Schema & Entity Optimisation included in AI Search Foundation?
Yes.
Schema & entity implementation is a core part of the AI Search Foundation package, where technical visibility improvements are delivered.